Born on December 15, 1981, Max Michel was raised in New Orleans , LA. Growing up he enjoyed many sports but it was in 1991 that he discovered his passion for shooting when his father introduced him to the competitive sport of Practical Shooting. In the years that followed, Michel proceeded to shatter most of the records held by the top juniors in the nation. It was at this point that the famed U.S. Army Marksmanship Unit (USAMU) took notice.


Based at Ft. Benning in Georgia, the USAMU is renowned for taking young shooters and developing them into National and World Champions in a variety of disciplines. Michel’s prominence in the Practical Shooting arena made him a top recruit for the USAMU’s Action Pistol Team and in 1999 he began his career as an Army shooter and trainer. During his 10 year US Army career, Staff Sergeant Michel’s duties included serving as the Military Coach of the Action Pistol Team. He was also responsible through his training programs for insuring the combat readiness of soldiers fighting the Global War on Terrorism. Utilizing his vast competitive shooting experience, Michel developed one of the most dynamic training programs for today’s soldier and elite warrior.


Today, Max Michel, Jr. is one of the most dominant shooters in the world. His training methods and focus are beyond compare and have earned him a well earned reputation as a top tier athlete and instructor. He is the International Practical Shooting Confederation (IPSC) World Champion (XVII, USA) as well as the only shooter in history to hold Seven World Speed Shooting Championships. Michel also owns multiple World Speed Shooting records as well as being the first Action Shooter to win all USPSA Area Championships in the same season (2010). As an international competitor, Michel has represented the United States in the last seven International Practical Shooting Confederation (IPSC) World Shoots and returned home each time with team gold medals.


Michel is involved with several key segments of the SIG SAUER business as well as many of his other partners. In addition to competing in shooting events, such as USPSA and Steel Challenge as the SIG SAUER Team Captain, Michel manages SIG SAUER’s involvement in the competitive shooting market. These efforts include working with other shooters, match sponsorships, and co-marketing efforts. Michel also works with SIG SAUER’s Product Managers to further strengthen SIG SAUER’s competitive gun offerings and teaches select shooting courses at the SIG SAUER Academy™ as a member of their prestigious group of highly experienced instructors.

  • US Army Veteran
  • Guinness World Record Holder
  • IPSC XVII World Champion
  • 7 time World Speed Shooting Champion
  • 7 time US Steel National Champion
  • 13 time USPSA National Champion
  • 20 time US National Champion
  • More than 300 Major Championship Victories
  • Team Captain of the SIG SAUER Shooting Team